Our Strategy
Depending on our success in distributing soft drinks and natural water, our plan adopts Our Partners and Products, Our Customers, Our Team and Fleet and warehouses
Maintain current distribution rates in the distribution of beverages and natural waters and increase opportunities for sustainable development.
– Seek to form new partnerships and expand our business by adding new sections of food products and detergent materials with the highest possible quality to complement our success in
the beverage sector.
– Seeking to form unique partnerships that can work together to develop premium brands, enabling us to compete with the finest global products available.
Over the years, our business has developed in trade and distribution of soft drinks, with a particular focus on our partnership with Coca-Cola company and their products of soft drinks and natural water. We have become Egypt’s largest distributor of soft drinks and natural water, mainly depending on the principles of quality and participation and ensuring our customers will get the best value for money.
We are a family business proud of what we have built and proud of the experiences we have gained over the years and look forward to continuing our success with our new strategy and plans along with our old and new partners.
My last message is Thanks to all our hardworking employees. Let’s keep up the good work and work towards a bright future
El Wafaa Egypt Co. effectively utilizes its diversified resources to Increase vertical expansion in current distribution Channels by diversifying customer segments and forging strong partnerships with all customers which enable us to reach all trade channels that include modern trade, traditional trade, wholesale and HORECA.
– Increasing horizontal expansion of coverage areas to include Canal, Cairo and Giza governorates.
– Increasing sales opportunities through digitization with the El-Wafaa Egypt B2B app and our website store at www.elwafaaonline.com. This enables our customers to efficiently conduct their activities and maintain their business relationship with us.
– Enhance the customer experience by activating various loyalty programs to cover different customer varieties and segments
For over 30 years, the company has faced many challenges and changes that have proven the strength of the company’s management and its ability to manage market shifts and deviations, we believe that real investment is investing in people. Our investment was from the beginning in our employees where the company grew on the shoulders of its old members. Who provides a sense of security and stability to the company. “Thank You All”.
– The company adopts mixed management of experienced and new employees with new skills to suit current market variables.
– We aim to attract younger members and embrace new tech and ongoing training keeps us competitive and secure
To ensure fast, reliable and responsive service to our customers ELWAFAA EGYPT CO. built a distribution fleet of more than 70 Trucks (55 jumbo trucks equipped to distribute all kinds of soft drinks and natural water and 15 pick-up trucks equipped for food distribution and as well as 2 trailers for shipping and supplying between branches ,as follows:
- 1 branch Alexandria & Beheira “11 Vehicles”
- 2 branch Qalyubiya & Menofia “18 Vehicles”
- 2 branch Dakahlia & Sharqia “18 Vehicles”
- 2 branch KafrSheikh “15 Vehicles”
- 1 branch Gharbia “8 Vehicles”
The company also look forward to increase the number of vehicles to accommodate new product distribution plans and new sales channels.